Gruen: The Pitch

This one's a little bit different

Gruen — the program that lifts the lid on advertising, spin and marketing—is one of Australia’s most-loved TV shows.

Each week, they ask an agency to create ads for ‘The Pitch’ — a segment aimed at selling the unsellable. And in the words of the host, Wil Anderson, our brief was the most unsellable in Gruen history —

Popularise big game hunting